the son of William Murrie, a prominent executive at the Hershey Chocolate Company.
Their partnership brought together two families with connections to the American candy industry. Forrest Mars had the business ambition and idea for a chocolate candy with a protective coating, while Bruce Murrie brought an important connection to Hershey and its chocolate-making resources.
The name M&M’s was a straightforward combination of their surnames: Mars + Murrie = M&M’s.
Simple, memorable, and easy to recognize—just like the candy itself.
Who Were Forrest Mars and Bruce Murrie?
To understand the name, it helps to know a little about the people behind it.
Comments